Local/Retail Advertising - Account Executive
Inc. (NYSE: GCI) is a subscription-led and digitally focused media and
marketing solutions company committed to empowering communities to thrive. With
an unmatched reach at the national and local level, Gannett touches the lives
of millions with our Pulitzer-Prize winning content, consumer experiences and
benefits, and advertiser products and services.
Our current portfolio of media assets includes USA TODAY, local media organizations in 46 states in the U.S., and Newsquest, a wholly owned subsidiary operating in the United Kingdom with more than 120 local news media brands. Gannett also owns the digital marketing services companies ReachLocal, Inc., UpCurve, Inc., and WordStream, Inc., which are marketed under the LOCALiQ brand, and runs the largest media-owned events business in the U.S., USA TODAY NETWORK Ventures.
To connect with us, visit www.gannett.com.
USA TODAY NETWORK is one of the top 20 digital companies in the country, sharing the list with Google, Facebook, and Amazon. And we have over 100 million unique visitors a month, which is more than Buzzfeed, Yahoo News, and Huffington Post. Because our team consists of over 110 local properties with USA TODAY at the helm, you’ll have the luxury of living in a community you love while making a national impact.
We deliver an ENGAGED AUDIENCE using a variety of SOPHISTICATED TOOLS and resources, and provide our clients the INTEGRATED MARKETING EXPERTISE to help them meet their goals.
In this role, you will:
Sells auto marketing solutions to the regional or large account sector that makes decisions locally. Generally aligned to 30 or less clients in an effort to allow deeper time and resource investment for premier clients offering highest market potential.
Grows market share within a designated account list through the combination of acquiring new business and increasing current client spend while increasing client satisfaction.
Deals with primarily large, complex Auto dealers and groups, multiple decision-makers and influencers.
Develops and executes account plans for each client utilizing USA TODAY NETWORKS’s auto go-to-market strategy and tools.
Utilizes deep customer, market, and segment proprietary insights to bring new information and offers to dealers that compel action via a Challenger sales approach.
Highly proficient at understanding and synthesizing data, and “story telling” to drive auto dealer understanding and action.
Develops a keen understanding of the automotive segment, competitors, and USA TODAY NETWORK’s positioning in the marketplace.
Identifies complex customer needs and builds cohesive marketing strategy and custom client solutions that differentiate USA TODAY NETWORK from competitors.
Leverages multiple USA TODAY NETWORK resources and partners to develop optimal client solutions including print and digital products. Proficient in USA TODAY NETWORK’s premium digital capabilities.
Leverages Cars.com with aligned accounts to grow Cars.com and other USA TODAY NETWORK business
Works with C-level clients, corporate and matrixed organizations.
Articulates USA TODAY NETWORK’s value proposition and prove ROI with data.
This is an outside sales position.
We offer a robust, rewarding career experience:
Work with the best: We’ll surround you with talented leaders driven toward your success and ours.
Do well here: Further your career while working to serve the greater good in our community.
Go big: We’ll equip you with the region’s best marketing services and solutions, empowering you to deliver unparalleled results to your customers.
Get paid well: Enjoy base pay well above the market average with unlimited earning potential. We want the best so we are paying the best.
Get in now: Join the ground floor of a national organization in the midst of rapid transformation to a new and exciting media start-up – an invaluable career experience.
Quarterback a top notch team: Receive excellent support from an account manager, a digital campaign manager, a marketing strategist and more.
Signs you may be a great fit for the job:
You’re a battletested competitor with the war stories to prove it.
When you communicate, people listen. And when you listen, people feel heard.
You care deeply about your community and have taken steps to make it better.
You’re the natural born leader in any group. And you love stepping up to the plate.
You’re a fearless explorer with an insatiable urge to travel, explore new hobbies and try new things.
You’re a problem solver who thrives on challenges and can simplify the complex.
You graduated college with an impressive GPA and an extracurricular life.
You possess 3-4+ years of sales experience.
Qualified candidates for the position must demonstrate these key competencies:
History of driving results
Ability to think and act strategically
Fundamental AND Challenger sales skills
Strong two-way communication skills
Effective collaborator and delegator
Aptitude or acumen for digital marketing
Gannett Co., Inc. (NYSE: GCI) is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation or veteran status. Connect with us LinkedIn, Twitter, Facebook, Glassdoor, Indeed & TheMuse to learn more about our dynamic company culture!
Gannett Co., Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, or veteran status.
- Job Family Sales
- Job Function Z_Delete Sales/Marketing
- Pay Type Salary
- Travel Required Yes
- Milwaukee, WI, USA
- Wisconsin, USA