Senior Account Associate

Boston, MA, USA Req #16522
Thursday, June 10, 2021

Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services.

Our current portfolio of media assets includes USA TODAY, local media organizations in 46 states in the U.S., and Newsquest, a wholly owned subsidiary operating in the United Kingdom with more than 120 local news media brands. Gannett also owns the digital marketing services companies ReachLocal, Inc., UpCurve, Inc., and WordStream, Inc., which are marketed under the LOCALiQ brand, and runs the largest media-owned events business in the U.S., USA TODAY NETWORK Ventures.

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We are looking for a dynamic and passionate individual to drive the growth and success of our clients through successful paid online advertising efforts. We are growing our Managed Services team rapidly and are looking for an ambitious addition to the team who will roll up their sleeves, dive in, tackle account optimization and effectively communicate with our customer base. As a Senior Account Associate (Digital Marketing) you will report to a Senior Manager of Digital Marketing and perform the critical day-to-day operations that drive account success. You will become part of a kick-ass team of experts who truly love their job, their company and who lead and define the culture with hard-work and fun times.

WordStream is an industry leading software-as-a-service (SaaS) product company voted #1 in customer satisfaction in the search advertising sector. We’re committed to helping SMB’s across our country and the world succeed and grow by helping them get the most out of their digital marketing dollars. Connected to some of the largest companies in the world, Wordstream is partnered with Google, Bing and Facebook to help our customers market their businesses. WordStream also strives to make a difference in the lives of the people in our community. We are committed to corporate social responsibility and believe that it is our duty to give back through volunteering and charitable donations. If you are driven by taking action, winning together and believe transparency is the only way to be, we want to hear from you!

A little about the job...

  • Take direction and execute pay per click (PPC) campaign strategies including but not limited to account setup, organization and optimization.

  • Daily reporting and analysis of trend data from Google AdWords, Google Analytics, Bing Ads, among other platforms. (may need to customize reports)

  • Monitor PPC trends, best practices and techniques.

  • Proactively research accounts and provide ongoing opportunities that align with client goals.

A little about you...

  • Bachelor’s Degree required

  • 1+ years of experience in an SEM or Paid Search focused role

  • Prior experience managing campaigns in Google AdWords, Google Analytics, and/or Bing Ads

  • Advanced Microsoft Office Excel skills, including but not limited to: advanced formulas, tables & formatting, conditional formatting, pivot tables and pivot reporting.

  • Strong analytical skills, i.e., the ability to identify trend data.

  • Excellent attention to detail and the ability to effectively multi-task while driving results.

  • Tenacity, flexibility, dependability and the ability to grasp and manage the search engine marketing process.

  • Excellent oral, presentation and storytelling skills.

  • Excellent interpersonal skills and eagerness to work as a member of the team while providing ownership.

  • Enthusiasm and willingness to learn

  • Excellent time management skills and the ability to work efficiently under tight deadlines

  • Ability to work independently and in a team-oriented environment.

Gannett Co., Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, or veteran status. 

Other details

  • Job Family Client Solutions
  • Job Function Marketing Solutions
  • Pay Type Salary
  • Boston, MA, USA