Digital Marketing Expert

Asbury Park, NJ 07712, USA ● Asheville, NC, USA ● Boston, MA, USA ● Cincinnati, OH, USA ● Dallas, TX, USA ● Denver, CO, USA ● Des Moines, IA, USA ● Detroit, MI, USA ● Fort Myers, FL, USA ● Indianapolis, IN, USA ● Knoxville, TN, USA ● Lafayette, LA, USA ● Louisville, KY, USA ● Madison, WI, USA ● Naples, FL, USA ● Nashville, TN, USA ● Phoenix, AZ, USA ● Plano, TX, USA ● Shreveport, LA, USA ● Springfield, MO, USA ● Tucson, AZ, USA Req #14826
Friday, June 11, 2021

Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services.

Our current portfolio of media assets includes USA TODAY, local media organizations in 46 states in the U.S., and Newsquest, a wholly owned subsidiary operating in the United Kingdom with more than 120 local news media brands. Gannett also owns the digital marketing services companies ReachLocal, Inc., UpCurve, Inc., and WordStream, Inc., which are marketed under the LOCALiQ brand, and runs the largest media-owned events business in the U.S., USA TODAY NETWORK Ventures.

To connect with us, visit www.gannett.com

The Client Success Manager (CSM) will work closely with our largest clients, providing strategic insights and recommendations, for SEM and display advertising campaigns, that contribute to the achievement of the client’s digital marketing objectives. This role will manage day-to-day campaign performance, serve as the client account manager, assess digital campaign trends, facilitate client advertising performance discussions, partner with sales, build client relationships, and identify creative new advertising techniques to further our client’s digital marketing needs.

 

About your Responsibilities:

Our ideal candidate must have a background in digital marketing with applied experience in SEM and display advertising. Ideal candidates will have an insatiable curiosity and enthusiasm for digital marketing and can inspire excitement and curiosity among colleagues. Candidates must have a minimum of three years working knowledge and understanding of the digital marketing landscape, emerging trends, social media management, email marketing, and SEO tactics. The CSM candidate must be a self-starter, be proactive, can work independently on tasks, work well with a team, follow through on projects, Candidates must have advanced knowledge of Microsoft suite products including Excel, Word, and PowerPoint, and excellent written and verbal communication skills.

  • An Executive Accounts CSM will need to be able to prioritize and load balance across several platforms and clients within specific service level agreements (SLAs) and expectations. Job duties may include:  
  •  Serving as a clients’ account manager 
  •  Providing a complete digital marketing strategy for clients that include multiple products across multiple platforms  
  •  Completing digital ad campaign reviews (providing detailed recommendations on optimization enhancements to improve our clients’ performance metrics) 
  •  Optimizing PPC campaigns in order to increase campaign success  
  •  Updating and/or creating pacing reports for campaigns 
  •  Creating campaigns within our platform  
  •  Providing weekly/monthly/ad hoc reporting 
  •  Providing miscellaneous research as needed 
  •  Scheduling and running meetings with multiple teams and team members, both internal and external teams 
  •  Updating ads for digital media 
  •  Reviewing keywords and providing feedback on potential keyword strategies 
  •  Build rapport with client representatives and marketing staffs through routine and scheduled meetings 
  •  Develop & advise on marketing strategies as well as assessing feasibility based on the client expectations, and identifying marketing and advertising opportunities for our clients 
  •  Partner with sales on setting client expectations, create budgets and formulating strategies to meet specific client goals/needs 
  •  Monitor, evaluate, and leverage standard processes to manage and improve SEM/display campaign performance across LOCALiQ’s publisher networks to determine improvement opportunities 
  •  Troubleshoot performance issues using digital advertising best practices while creating new, innovative solutions to meet the changing needs of our clients 
  •  Drive campaign ROI and leverage client relationships to assist the sales team in growing accounts 
  •  Manage client expectations, communication and performance metrics 
  •  Incorporate constantly evolving technologies and processes into the client solution delivery process 

Key Qualifications:

  • 3 - 5 years of experience in the digital space, in an agency environment, or in-house equivalent
  • 3+ years of client service/account management experience
  • Exceptional written and verbal communication skills with the ability to effectively communicate digital marketing concepts
  • Bachelor’s degree in Marketing, Communications, Public relations or related fields
  • Advanced knowledge and understanding of SEM, SEO, social, email marketing, display, and an understanding of new media consumer behaviors and trends
  • Ability to load balance, prioritize and manage heavy workloads with flexibility to rapidly shift priorities based on organizational needs
  •  Creative thinker with strong time management, and organizational skills with exceptional attention to detail
  • Google Search Certification

Gannett Co., Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, or veteran status. 

Other details

  • Job Family Client Solutions
  • Job Function Marketing Solutions
  • Pay Type Salary
  • Asbury Park, NJ 07712, USA
  • Asheville, NC, USA
  • Boston, MA, USA
  • Cincinnati, OH, USA
  • Dallas, TX, USA
  • Denver, CO, USA
  • Des Moines, IA, USA
  • Detroit, MI, USA
  • Fort Myers, FL, USA
  • Indianapolis, IN, USA
  • Knoxville, TN, USA
  • Lafayette, LA, USA
  • Louisville, KY, USA
  • Madison, WI, USA
  • Naples, FL, USA
  • Nashville, TN, USA
  • Phoenix, AZ, USA
  • Plano, TX, USA
  • Shreveport, LA, USA
  • Springfield, MO, USA
  • Tucson, AZ, USA