Traffic Acquisition Manager

Davenport, IA, USA ● Virtual Req #5194
Monday, July 19, 2021
Lee Enterprises, a leading digital media company in the US, seeks an experienced and self-driven Traffic Acquisition Manager to join our team. As a Traffic Acquisition Manager, you will be responsible for developing, implementing, and analyzing our traffic acquisition strategy with the main goal to improve traffic to our websites.
 
Key Responsibilities:
Build, plan and implement a traffic acquisition strategy that drives readers to Lee’s newspaper and lifestyle websites.
Identify key traffic acquisition KPIs and metrics
Monitor and manage online campaigns
Build online engagement and exposure strategy
Analyze keywords, web traffic, and market trends 
Track, measure and analyze user engagement and conversions
Track and manage multiple lead generation channels
Increase organic traffic
Perform SEO research and identifying effective content and keywords
Implement best Search Engine Optimization (SEO) practices and techniques
Prepare and present reports on marketing strategy
Stay up to date with the latest technologies and best practices
Build relationships and networks with bloggers, journalists and industry influencers
 
Qualifications:
5 or more years of experience as a traffic Acquisition Manager or similar role
5 or more years of experience in SEO, email marketing, digital marketing and Social Media 
Data-driven mindset, strong analytical skills and experience in tracking relevant metrics
Excellent communication and presentation skills
Excellent organizational and time-management skills
Critical thinker and problem-solving skills
 
Desired Characteristics:
The idea candidate will be a self-starter who understands our goals and finds creative ways to achieve them. They will be willing to try new things, analyze results, and pivot as needed. They are able to crunch numbers and use data to tell a story. Lee Enterprises wants to hire and accommodate the best talent, so our new Traffic Acquisition Manager can live and work anywhere in the US.

Lee Enterprises is the nation’s fourth-largest provider of high-quality local news, with 77 daily newspapers in 26 states that have print, digital and e-replica versions. Lee's newspapers have a combined circulation of more than 1.2 million daily. Our digital sites attract more than 44 million unique visits monthly. We also have a rapidly growing roster of digital products for consumers, and are committed to aggressive digital growth. For more information about Lee, check us out at www.lee.net. EOE #LI-Remote

Other details

  • Pay Type Salary
  • Davenport, IA, USA
  • Virtual