2021-348: Digital Marketing Manager

Ottawa Campus, Ottawa, Ontario, Canada Req #830
Monday, July 5, 2021

Why Work at Ross Video?


We have a great group of people working together to create and deliver cutting edge products that look amazing and are easy to use. We go all out so that our customers can have the best possible experience and achieve quality results. With a product focus, continual learning, results driven processes, and creative thinking, we constantly strive to improve our solutions and to deliver results.


If you've ever watched live television, news, sports, or entertainment, you've seen our products in use. All of the major Hollywood award shows, most professional sports teams, and many of the largest broadcasters in the world use Ross Video technology. Get behind the scenes and learn about what it takes to make live events possible.


If that resonates, and you’re someone with integrity, commitment, and a strong drive to deliver great products, we’d love to hear from you.

Digital Marketing Manager

 

As the Digital Marketing Manager, within the Corporate Marketing group, you will lead a team responsible for supporting the company’s digital marketing and automation platforms: including, but not limited to; Websites (WordPress based), Marketing Automation (HubSpot), Digital Asset Management (Canto), Communities Platform (Higher Logic), Project Management (Freedcamp) and Social Media Platforms (Social Bakers and Bambu), advocacy and aggregation tools.

 

Additionally, in this role, you will play a leading role in driving lead generation, our overall digital marketing strategy, and be an active member of the Corporate Marketing Leadership team. You will work closely with your fellow Corporate Marketing colleagues, a variety of companywide stakeholders, the corporate IT and IS groups, and external vendors.

 

You will have an established track record in supporting digital marketing platforms, leading small teams, and working within a high paced dynamic business-to-business environment. You will be a strategic thinker, have strong technical skills, possess superior communications skills, and embrace the value of dashboards, marketing analytics and data driven marketing.

 

Some of the key skills required for this position:

 

  • Marketing / digital marketing degree or diploma​ or engineering degree / diploma (with appropriate marketing experience)
  • 3-5 years’ experience as a Marketing Automation Specialist, or Website Coordinator, or Web Developer
  • 3-5 years’ experience running a digital marketing team
  • Heightened communication skills
  • Able to take complex technical details and convey the information to others in an easy-to-understand manner
  • Experience with SEO/SEM, email marketing, lead generation, and other digital marketing methods
  • Eye for design relating to digital marketing assets
  • In-depth knowledge of WordPress
  • Extensive experience with website management, analytics, design, and web standards
  • Experience with Web Hosting Services and Adobe Creative Suite
  • Proficiency with HTML/CSS
  • Working knowledge of XML, SQL, JavaScript, and other programming languages is an asset.
  • Experience with Google Analytics & Google Ads (Certification Preferred)
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    What we offer

     

    Ross offers competitive salaries and comprehensive health plans, as well as several perks to help you perform at your best. 

     

    Some of these perks include flexible hours, generous paid time off, fitness/wellness allowance, employee share ownership program, development support and a ton of fun social activities and events!

     

    Best of all, you will be part of the Ross Video family, and we’ve got a pretty energizing environment here.

     

    Background Screening

    Please note, certain positions at Ross Video are subject to background screening. If you are the successful candidate, you may be required to undergo a background check that may include employment verification, criminal records check, drug testing, credit checks, and motor vehicle records check for applicable roles.
     

    Equity, Diversity & Inclusion

    At Ross, we embrace diversity, and we want you to bring your authentic self to work.
     

    We are committed to building a team that includes a variety of backgrounds, perspectives, and skills. Inclusivity drives innovation and creativity, and that’s something we’re passionate about at Ross!
     

    We believe everyone should be able to enjoy a rewarding career at Ross, regardless of race, colour, religion, sexual orientation, gender, gender identity or expression, marital status, age, veteran status, physical or mental disability. If a disability means that you need any additional support during the recruitment process, please contact Talent Acquisition and we will make all reasonable efforts to accommodate your request.

    Other details

    • Pay Type Salary