Digital Producer

175 Galaxy Blvd, Toronto, ON M9W 0C9, Canada Req #547
Friday, April 16, 2021


You are a proactive marketing guru who possesses a thorough understanding of branding, marketing, business & culture as it relates to Tier 1 consumer goods. You are imaginative in devising bold strategies, new product & brand concepts, innovative solutions, and creative work. 

You are a determined individual who excels at building relationships and working in a team environment. Excellent leadership skills allow you to communicate effectively to your account team to achieve set goals and deadlines.

You are a proactive digital guru with expertise in social media, influencer programs, programmatic campaigns, digital video content production, and email marketing, who possesses a thorough understanding of everything digital marketing, production & culture across a variety of industries. You are imaginative in bringing together a team to make compelling content, ensuring no detail or logistical point is ignored or overlooked, and you have experience at devising bold strategies, new product & brand concepts, innovative solutions, and creative work. You are a determined individual who excels at building relationships and working in a team environment. Excellent leadership skills allow you to communicate effectively to your project team to achieve set goals and deadlines.



In conjunction with the Director of Content and Amplification, the Digital Producer is the digital face of SDI Marketing on a client basis, instilling a sense of trust and confidence in our clients through clear communication that their projects will be delivered flawlessly. As a Digital Producer, you are the quarterback of the Digital project team. Your purpose is to oversee projects for specific clients or group of clients from initial briefing to completion; and ensuring profitability, project success, and creative integrity is upheld to the highest level. This means scoping the brief and working with the Director of Content & Amplification, Development Team, and Studio Manager, to allocate the necessary resources & budget, and to ensure the best delivery options, suppliers, and solutions are included within the development and program delivery process; you work closely with the Delivery & Production Team to align on any IRL program components and execution.

You own the project budget and critical path, ensuring projected margin is achieved on a project and a client basis and projects are tracking for on-time completion. The Digital Producer will supervise the project team to ensure all work is completed on time and within budget.


Reporting to the Director of Content & Amplification, the Digital Producer is flexible and adaptable and should be able to build strong and durable relationships with colleagues, clients, and freelancers/suppliers.


Digital Project Management

  • Responsible for the overall management and delivery of all digital-centric work (digital video production, digital advertising campaigns and creative, anything social media)

  • Identify and analyze project's potential risks and ensure to minimize and control said risks;

  • Identify internal and external resources required for project completion, and liaise with Director of Content and Amplification and Studio Manager to ensure suitable resources are assigned;

  • Oversee securing all content licensing needs (Stock footage, audio tracks, content & actor use licenses, etc)

  • Provide digital assets direction by channel, specs, and performance insights

  • Create content matrix' for digital deliverables where necessary

  • Create client-facing assets delivery templates and own the updating and delivery of all assets

  • Build digital case studies

  • Assist with research and insights when needed

  • Oversee & track the performance of digital campaigns, assisting in the creation of campaign reports

  • Communicate to with Director of Content and Amplification any risks that threaten the delivery or profitability of a project;

  • Collaborate with the Content & Amplification team to help find and recommend new and innovative solutions that can be utilized to bring an idea to fruition;

  • Collaborate with Delivery & Production team on any cross-functional projects with both Digital and IRL components to ensure flawless execution;

  • Ensure the artistic and creative integrity of the development team concept is held strongly throughout the production process;

  • Own & approve the final project critical path;

  • Own & approve the coordination of all logistics, including but not limited to: sourcing freelancers, scheduling; travel; creating POs, Owning digital vendor relationships, collection of all invoices and Pos, including clearing the Content & Amplification BMO card, etc

  • Liaise with all internal key stakeholders on an ongoing basis to ensure an excellent product that meets and/or exceeds the needs for corporate responsibility, risk management, legal affairs, procurement, etc.;

  • Approve all production-related paperwork and ensure team policies, procedures and workflows are being met;

  • Responsible for completed client project wrap up report delivered to GAD;

  • Archive all our digital work on the server


Financial Management & Administration

  • Develop initial top-line budgets during briefing stage and brief VP Delivery & Production, GAD, Director of Content & Amplification, and lead from the development team of financial realities;

  • Complete preparation of final project budgets ensuring all rates and MSA parameters are met, and profitability (Margin) meets required targets;

  • Achieve approval from VP Delivery & Production, Group Account Director, and Director of Content & Amplification of overall project budgets before presenting to the client;

  • Prepare client-facing project budget estimates and provide to GAD;

  • Setup projects in Salesforce and ensure resources and financial information is accurately entered;

  • Ongoing tracking of project progress and time allocation in Salesforce to ensure adherence to estimates and budget;

  • Informing GAD, Director of Content & Amplification, and VP of any red flags pertaining to finance that will impact projected project profitability;

  • In support of GAD ensure project financials in Salesforce are accurate, and invoicing schedule meets the needs of the project;

  • Forecast large project financial outlays and inform finance well in advance;

  • Constant detailed project management to ensure all budgets and timelines are adhered to;

  • Finalize and approve the final agreement with suppliers/freelancers for project delivery;

  • Manage all assigned program budgets from development, compliance, planning & execution as well as post-execution budget reconciliation;

Team Management & Leadership

  • Lead the project-specific team in the delivery of all projects;

  • Working cross-functionally to ensure compliance and awareness of key client policies, procedures and mandates while, at the same time, ensuring that activities and job functions carried out by Sponsorship & Event staff project team members are successful;

  • Attend and participate in all required team meetings. Lead brainstorming sessions, as assigned;

  • Meet with the GAD, Director of Content & Amplification & VP Delivery & Production regularly to discuss project progress;

  • Meet with the Director of Content & Amplification regularly to discuss and plan individual performance and development;

  • Provide mentorship to other Producers, Associate Producers, and Assistant Producers to support development;

Business Development & Client Relations

  • Maintain current business through flawless execution in accordance with the needs of your client and GAD;

  • Act as leading support to GAD and Director of Content & Amplification in all client meetings when needed;

  • Support with winning pitches and business development opportunities;

  • Act as a "consultant" to any business channel (existing and new) on the development and potential success of proposed digital projects and promotions by drawing on insights based on past experiences;

  • Provide ideation and strategic insight into new client pitches, including developing models that showcase SDI's innovative approach;

  • Collaborate with clients to implement program changes and effectively communicate those changes to the account team;

  • Continuously provide thorough knowledge, insight, and communication to the client(s) to ensure all facets are being covered and objectives and expectations are being met;

  • Work well with and demonstrate respect for colleagues at all levels of the Company to consistently contribute to a positive work environment and culture;

  • Follow all Company Policies & Procedures and uphold SDI Marketing's corporate vision and core values;



  • Possess in-depth knowledge/understanding of the digital marketing landscape: digital video production, programmatic content production, email marketing, and social media marketing

  • Possess personal qualities of integrity, credibility, and commitment to corporate vision

  • Excellent planning, organizational, verbal, and written communications skills

  • Flexible and able to multitask; can work with an ambiguous, fast-moving environment

  • Goal-oriented, task-driven

  • Excellent managerial, leadership, client service, analytical, problem-solving, and mentorship skills

  • Excellent communication skills – ability to present digital specific concepts in a relatable manner for optimal client understanding, from client emails to deck development and everything in between;

  • Strong budget, critical path management, and Salesforce skills

  • Proficient computer skills in Salesforce, Social Media Platforms, Google Drive, Microsoft Office

  • Ideally possess an understanding of Google Ads, Google Analytics, Mail Chimp, Shopify, and their CMS


  • Post-Secondary degree or diploma with a focus in digital marketing and/or marketing, or equivalent

  • 7-10 years' Industry experience (Account Management in a digital agency setting, content production experience, or similar)

  • 5+ years as an associate producer

  • 3-5 years experience leading project management/delivery teams

  • Valid passport for national &/or international travel, as required

  • Flexible work schedule – must be available evenings & weekends

For Canadian Applicants: We thank all those who submit applications; however only those candidates selected for an interview will be contacted.  No phone calls, recruitment agencies or email inquiries, please.  SDI Mktg is proud to be an equal opportunity employer (EOE) and is committed to providing an accessible recruitment process. Accommodations are available upon request for candidates taking part in all aspects of the selection process.  

Other details

  • Pay Type Salary
  • 175 Galaxy Blvd, Toronto, ON M9W 0C9, Canada