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Marketing - Associate Manager, Marketing

Moorestown, NJ 08057, USA Req #629
Wednesday, September 8, 2021

The Associate Marketing Manager drives marketing (and sales) efforts, including strategies and tactics, with a focus on writing and editing content for existing and newly-acquired business for Tabula Rasa HealthCare’s PACE Business Unit/CareVention HealthCare Division (CareKinesis, Capstone Risk Adjustment Services, CareVention Consulting, EHR/Integrated Technology Solutions, and PeakTPA) and PharmastarPBM. The Associate Marketing Manager has the flexibility to work in an ever-changing environment while successfully managing priorities and day-to-day operational aspects of projects.  
 

Primary Functions:

  • Project management: Manages multiple projects simultaneously and maintains detailed timelines, and project plans for deliverables and key milestones, communicating changes and risks in a timely manner.
  • Content development: Writes and edits content for projects, including email/website copy, blogs, webinars, brochures, whitepapers, case studies, and customer stories, and more.
  • Messaging and positioning: Develops compelling and differentiated messaging, value propositions, and competitive positioning of products and services, adapting to the strengths of each marketing channel (e.g.., website, social media, email, direct mail, etc.)
  • Cross-departmental support: Collaborates with cross-functional teams to understand and execute project needs (conferences, events, sales, training, onboarding, flyers, call scripts, presentations, and competitive analysis)
  • Marketing planning: Develops and implements strategic/tactical plans.
  • Monitors and communicates competitive landscape on a regular basis, developing/refining the market strategy (messaging, materials, etc.) in response to this information.
  • Manages business partnerships and/or alliances required to implement tactical plans.
  • Leads or participates in other projects or duties as assigned.

Requirements

 

Education:

  • College degree in English, journalism, communications, or related fields preferred.

Experience & Training:

  • 3 years of Marketing/Communications experience, including experience in writing and editing content (collateral, digital, white papers, etc.); medical/healthcare experience  preferred.  

Specific Skills:

  • Experience creating and executing marketing plans and marketing/sales materials
  • Superior writing, editing and proofreading skills across a variety of materials and for diverse audiences.
  • Microsoft Office skills (Word, Excel, Outlook, PowerPoint, etc.) with ability to quickly learn new software.
  • Accurate keyboarding - 50 wpm or more.
  • Excellent interpersonal communication and presentation skills.
  • Strong attention to detail.
  • High degree of ownership for projects, a sense of urgency and strong follow-through.
  • Excellent project management skills; ability to multi-task, manage, and prioritize multiple projects.
  • Ability to problem solve.
  • Demonstrated ability to work independently.
  • Professional demeanor.
  • Ability to oversee print production management and vendor coordination. 

Other details

  • Pay Type Salary
  • Moorestown, NJ 08057, USA