Email Marketing Manager

Virtual Req #491
Monday, March 29, 2021
Equity makes a difference in our client’s lives by helping them reach financial freedom through the inclusion of Alternative Investments and educating clients on the options available. We have a world class online investing portal called myEquity that helps clients manage their accounts and Equity University is the ultimate resource for wealth building and self-directed IRA investing education. You will have the rewarding opportunity to help our clients navigate the world of non-traditional investing.Equity also has a strong value based culture where associates are asked to be innovative, do the right thing for our clients and all within a fun and supportive environment. Our leaders come from a wide variety of well known organizations in the Banking, Investment and Operations industries and are all committed to the growth and development of our associates.

The Email Marketing Manager leads our marketing automation management efforts and helps run programs that contribute to goals for new business sales and current client growth.

                                            

ESSENTIAL FUNCTIONS:

• Develops and executes email marketing programs including segmentation, A/B testing, deployment, and continuous optimization

• Builds and measures the success of new campaigns and automation to support email marketing campaigns for lead nurturing, sales communication support, webinars/events, and more

• Develops, implements, and maintains our automation programs focused on the prospect and client journey

• Supports our institutional business utilizing ABM tactics

• Leverages Salesforce and Marketo to provide ongoing metrics in support of marketing campaign effectiveness, regularly updates performance and test reports, and other analysis

• Oversees inbound inquiry routing and form creation and ensures seamless integration between Marketo and Salesforce for inbound leads to reach the sales team

• Assists with and provides insights into database optimization including data acquisition, list segmentation within CRM, and marketing automation databases

• Understands the framework of campaigns, lead routing, list uploads, and data management between sales and marketing systems

• Identifies ways Marketo can increasingly support overall business objectives, specifically on new business opportunities and maximizing revenue

• Works with stakeholders to define KPIs, create reporting, analyze campaign performance, and provide recommendations to improve campaigns continuously

• Owns marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards

• Plans and performs A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth


OTHER FUNCTIONS:

• Acts as proofreader/quality assurance for all materials and web-based content

• Provides support as necessary on any inter-departmental projects (acquisitions, technology updates, new products, etc.)

• Provides internal and external communications support as necessary

• Performs other duties as assigned


QUALIFICATIONS:

Education and Experience:

• Minimum 3 years of equivalent marketing experience

• Bachelor’s degree Marketing, Communications, or related field

•Basic knowledge of HTML/CSS


PROFESSIONAL CERTIFICATIONS
:

• Marketo Certification


TECHNICAL SKILLS:

• Familiarity with marketing automation platforms (Pardot, Hubspot, Marketo)

• Intermediate-level proficiency in Microsoft Office

• Experience with Salesforce customer relationship management (CRM) system

• Experience using social media platforms (Twitter, Facebook, LinkedIn) in a professional or promotional capacity

• Experience analyzing and interpreting campaign performance and ROI

• Basic knowledge of HTML/CSS

Equity Trust Company is an equal opportunity at will employer and does not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation or national origin.

Other details

  • Pay Type Salary